In the world of MarCom (Marketing Communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few on buyer personas.
An earlier LGK blog post profiled MakeMyPersona, a great tool that makes market research easier, especially for small business owners and marketers. Buyer personas (not to be confused with customer personas) provide essential information to develop and execute marketing activities, effectively and efficiently. While some may approach personas differently, these opinions indicate an overwhelming consensus on their value.
https://twitter.com/nugrowth/status/710496918489722880
What’s your point of view on buyer personas? Feel free to share your thoughts in the comments section of this post.
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