In the world of MarCom (Marketing Communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few on buyer personas. An earlier LGK blog post profiled MakeMyPersona, a great tool that makes market research easier, especially for small business owners and marketers. Buyer personas […]
Below you will find three Marketing Communications (Marcom) headlines that caught my attention last week. If you’re a small business, they should peak your interest too. The respective articles provide a wealth of insight and cover the importance and influence of – in no particular order – mobile marketing, millennials and marketing plans. And if […]
Here are three Marketing Communications (MarCom) articles that caught my attention last week. If you’re a small business, they should peak your interest too. The headlines concerning the Flint, Michigan Water Crisis and Wounded Warriors (The Wounded Warrior Project) fiscal management media coverage, hold significant PR lessons. Putting them into perspective, a post on Everything-PR, […]
In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to guide small businesses through the process of PR pitching – connecting and developing a relationship with the media and third party influencers to share your content […]
