Insight

WHITE PAPERS

To Find Out What Makes Your Customer Tick, Just Click

BY NANCY L. HOHNS

These are extraordinarily uncertain times. Businesses of every kind and size are doing all that they can to figure out how to stay relevant and afloat. So how can you navigate through the whitewaters of the present-day unpredictable marketplace? This LGK Marketing Communications Collective white paper explores the profoundly powerful secret to survival.

Focal Points to Success: Vision, Mission, and Marketing

BY LEISA CHESTER WEIR

Although some businesses interchangeably use vision and mission, each serves a separate and distinct purpose in guiding your business. In this LGK White Paper, learn why it is crucial for your business to have a clear and defined focus.

In the Thick of It: Big Data versus Gut Instinct

BY NANCY L. HOHNS

In this LGK White Paper, global marketing strategist, Nancy L. Hohns, explains what big data means for your small business.

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