In a guest author post for the UpCity blog, LGK’s Leisa Chester Weir shared her font and typography wisdom, including a great infographic, to make font selection a little less painful for the small business marketer. Since we’re fascinated by fonts and appreciate the role they play in engagement, here are ten reasons to revere […]
Must See Marketing TV: Seth Godin – This is Marketing
In my virtual sanctuary of marketing evangelism, Seth Godin is the guru who speaks truth to power. His expertise, wisdom, and insight are universal and applicable to companies of all sizes and types and professionals of all stars and stripes, be they in the boardroom, C-Suite, or where the rubber meets the road. Can the […]
Game of Thrones Inspiration for Marketing and Management
True confession. I’ve been at this marketing and management profession for a long time – straight out of college. I consider my foundation old school, some may say medieval, in principles and theories, and influenced by the new, now and next to stay competitive. It should come as no surprise that I welcome, with eyes […]
How’d They Do That? Women’s History Month Salute
In this edition of How’s They Do That, we take an opportunity to celebrate Women’s History Month. And why not? LGK is a small, woman-owned, practice that owes much of its existence to the encouragement of female mentors. Every day is an opportunity to pay it forward – be it through our work, commitment to […]