Recently, a small business became entangled in the web of a LinkedIn security issue. Their experience serves up a cautionary tale to be diligent, protective and proactive about your presence and reputation on social networks. It is a reminder to all that while social networks allow for easier, faster, more efficient and effective methods of […]
MarCom Brief: Influencer Marketing
Influencer marketing is one of those terms that no small business owner or marketer can afford to ignore. If you have friends, fans, followers, connections, subscribers, circles, groups, and any combination thereof, you may want to utilize the power of their influence. Here’s a brief overview of influencer marketing and how to take advantage of […]
Blogging for Readers, Thought Leaders, and SEO
Today, we’re spinning this headline in a minute to share five great tips on the value of blogging for SEO – search engine optimization. Most small business owners and marketers blog to share insight with its audiences and to establish their companies or respective brands as thought leaders. However, many remain apprehensive about SEO, its […]
MarCom POV: CRM Facts and Stats
It’s been quite some time since we last covered the topic of customer relationship management, more commonly referred to by its acronym, CRM. CRM is one of the most effective tools to track and market to customers and prospects. Our POV – point of view- is that customer relationship management is a tried and true […]