Recently, a small business became entangled in the web of a LinkedIn security issue. Their experience serves up a cautionary tale to be diligent, protective and proactive about your presence and reputation on social networks. It is a reminder to all that while social networks allow for easier, faster, more efficient and effective methods of […]
It’s not a stretch to say that many small businesses outsource their essential functions to third parties. In fact, an article on bestthenews.com proclaimed outsourcing the biggest growth hack of 2016. Examples of outsourced services include accounting, human resources, information technology, and of course, marketing. More than ten years ago, the Harvard Business Review reported […]
In this edition of How’d They Do That, a nonprofit’s award for public relations branding holds a far more important lesson in issues management. For many reasons, both personal and professional, I was intrigued by the PR News’ 2015 Elite Award for Branding winner, Pac West Communications on behalf of its nonprofit client, Coloradans For […]
From a week showered with trending events, people, places and hashtags (check out Topsy , Google Trends Top Charts and RiteTag), there is a lesson in the choice of two words used by Republican presidential candidate Jeb Bush: stuff happens. It happened, all right, a social stream frenzy of hashtags, memes and commentary in the […]
