Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
The Washington NFL Team: When It’s Time to Say Goodbye to a Powerful Brand
Opinion and Commentary The Washington NFL team has all the makings of a powerful brand and it shows with these results: Great name recognition Long and colorful history Easily identifiable logo Record-setting sales and merchandising Large, wealthy fan base Loyalty and emotional attachment from customers Constant reinvention to stay relevant It remains at the top […]
