Settle in for the week ahead, power up your marketing engine and maximize your momentum with a quick review of this company/elevator pitch from a product inventor who identified a need that would save women money on beauty products. An elevator pitch is an essential weapon for every company. For those who think it is […]
Old School Still Works Best in This Scenario
Here are a few highlights from an insightful article on business planning written by Rhonda Abrams in USA Today. Before you start a business or change an existing business model, learn why the old school business plan is a critical and necessary step. Business plans get a bad rap, so think of it as business […]