In my virtual sanctuary of marketing evangelism, Seth Godin is the guru who speaks truth to power. His expertise, wisdom, and insight are universal and applicable to companies of all sizes and types and professionals of all stars and stripes, be they in the boardroom, C-Suite, or where the rubber meets the road. Can the […]
Social media literacy may not require a Ph.D., but make no mistake, it is now an established discipline for prospect and customer engagement. Small business owners and marketers can no longer ignore, marginalize, or minimize social media’s pivotal role in executing and evaluating marketing strategies and tactics. Nor can they reject social media’s effectiveness and […]
Are you a deer in the headlights when an employee or colleague mentions content marketing? If it sounds overwhelming, it probably is, unless you have a plan. Start with this small business content marketing outline. Stick it on a corkboard, write it on the whiteboard, but most importantly, use the tips below to develop a […]
Influencer marketing is one of those terms that no small business owner or marketer can afford to ignore. If you have friends, fans, followers, connections, subscribers, circles, groups, and any combination thereof, you may want to utilize the power of their influence. Here’s a brief overview of influencer marketing and how to take advantage of […]
