Marketing is a process, not a destination; a marathon, not a sprint. Yes, we can amass more analogies, but the point of this post is that an effective marketing strategy for any small business is to start with the basics. In a recent forbes.com article, “Overcoming Top Small Business Marketing Challenges,” a member of the […]
MarCom POV: CRM Facts and Stats
It’s been quite some time since we last covered the topic of customer relationship management, more commonly referred to by its acronym, CRM. CRM is one of the most effective tools to track and market to customers and prospects. Our POV – point of view- is that customer relationship management is a tried and true […]
People-Based Testing , Women Rule, and GDPR
As a new week begins, let’s review where last week ended. Below you will find a few headlines, courtesy of Marketing Land, that caught our attention. If you are a small business, they may peak your interest too. The respective articles provide a wealth of insight on news-worthy topics such as people-based testing, International Women’s […]
Cracking the Digital Marketing Code
You do not have to be a rocket scientist to crack the code of digital marketing, but you do need to know the basics to experience some measure of return. Hypnotized by the loudest bells, sharpest whistles, and brightest shiny objects? Snap out of it. Revisit your digital marketing mission, plan and evaluate content, and […]