Social media literacy may not require a Ph.D., but make no mistake, it is now an established discipline for prospect and customer engagement. Small business owners and marketers can no longer ignore, marginalize, or minimize social media’s pivotal role in executing and evaluating marketing strategies and tactics. Nor can they reject social media’s effectiveness and efficiency in building communities and reaching target audiences.
In What Makes Your Customer Tick, Just Click, LGK’s newly released white paper, global marketing strategist Nancy L. Hohns delivers a crash course in social media literacy and shares compelling data from the Hootsuite Social Media Trends 2018 report to elevate your social media proficiency. Here are a few excerpts.
In this age of technological connectivity, the most effective and expedient way of staying in contact with your customer is social media.
Web communications offer several options (blogs, vlogs, e-mail, Twitter, Facebook, Instagram,Youtube, e-newsletters, wikis, forums, message boards, discussion boards, surveys, podcasts, videos, etc.) to let your customers know that you value them, and that you are here to stay! Some tips for communicating:
Keep it Relevant, Make it Personal
Focus your communications on information content that is timely and useful.
Take the Good with the Bad
Just as in any conversation, you must be willing to hear the good along with the bad. Being open to criticism and dissent affords you the invaluable benefit of learning what is working for your business or your product and what is not.
Show Them That You Care
Offer your valued customers something extra-special— anything that lets them know that you value their input and you value their business.
Nowhere to Run, Nowhere to Hide
There is nothing private about social media. Every word, every picture, every thought and every action are out there, 24/7, for the whole world to see.
Successful use of social media affords you an inexpensive, timely method to stay close to your customer during every step of the sales process. Done right, it opens up new avenues for communication with customers. Use it to your best advantage. Make customer communicating and customer listening two of your top business priorities.
Download the white paper in its entirety here.
Do you know what makes your customers and prospects tick? Feel free to share your wisdom in social media literacy in the comments section of the post.
For more marketing communications news, read the latest edition of the LGK MarCom Digest here, and don’t forget to subscribe for daily marcom news delivered straight to your inbox.