Let’s face it, for many small business owners, SEO, search engine optimization, is like a foreign language. Increasing a company or brand’s online presence is often delegated to the company geek or SEO consultant. And then, there are times when the process is left merely to flounder in a sea of marketing tactics. We implore you not to ignore SEO and before in-housing or outsourcing the process, take advantage of a complimentary analysis to score your SEO. It will give you a good sense of where you stand and will allow you to set expectations and objectives to maximize your online momentum.
LGK’s SEO Report Card, powered by UpCity, offers insight to improve your website and increase your search engine rankings. If you’ve launched a website or are maintaining or updating a current site, this is an indispensable tool to help focus on your niche and optimize your pages. The analysis, which takes about ten minutes after submitting the request, not only gives an overall SEO score, but also, details search engine ranking, link building, on-site analysis, website accessibility, trust metrics, and current indexing. Here are a few reasons why these factors are notable.
- Search Engine Ranking indicates where the website URL appears on the Search Engine Results Page (SERP) of Google, Bing, and Yahoo based on the keyword you enter on the submission form.
- Link building indicates the number of websites that have links back to your website and the number of links your site has to others. This factor also analyzes how your website stacks up against a competitor.
- On-site analysis indicates if the primary keyword you submitted is in the Title and Body of your homepage.
- Website accessibility analyzes how quickly your website loads. Slow loading speeds do not rank well in Google and harm your SEO performance.
- Trust metrics show whether the domain is trustworthy and safe.
- Current indexing indicates whether or not your site and pages of your site are part of a search engine’s index of stored pages and information. Bots or ‘spiders’ crawl new pages online and store them in an index based on their topics, relevance, authority, and more. Every search engine (Google, Bing, Yahoo) has its index. Indexing is not an overnight process. It can take several days or months, depending upon many aspects, including the age of a site’s domain.
What’s the next step? Obtain LGK’s complimentary analysis before deciding to tackle, delegate, or contract your SEO strategies and tactics. If you choose to address the process alone or in-house, here are a few SEO for small business tips and references. Use them in tandem with your SEO Report Card score to chart a direction that produces results.
- A Small Business Owner’s Guide to SEO
- List of Best and Worst Practices for Designing a High Traffic Website
- How to Get Google to Index Your New Website in 2019 (& 11 Ways to Do it Instantly)
- A Timeline: Ranking on the First Page of Google Results
LGK Marketing Communications Collective, Inc. (LGK) is an UpCity Certified Partner. UpCity is an online marketplace that connects companies with proven digital marketing service providers that provide high-quality work at a fair price. Discover what LGK can do for you. We welcome your call or message.