For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, PR campaigns and programs will maximize the marketing momentum and ROI (return on investment). With these elements in place, dare to be memorable, different, and creative. We found motivation from John Unger’s 10 Unforgettable […]
MarCom POV: Buyer Personas
In the world of MarCom (Marketing Communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few on buyer personas. An earlier LGK blog post profiled MakeMyPersona, a great tool that makes market research easier, especially for small business owners and marketers. Buyer personas […]