In the world of MarCom (Marketing Communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few on buyer personas. An earlier LGK blog post profiled MakeMyPersona, a great tool that makes market research easier, especially for small business owners and marketers. Buyer personas […]
Maximize your momentum with MakeMyPersona, an interactive, indispensable, and free marketing tool from HubSpot, an inbound marketing and sales platform. A persona is a fictional representation of the customer, which goes beyond age and gender. It allows you to tap into other traits that influence loyalty, trust, purchase decisions, mindsets, and opinions. A persona provides […]
If you’re the chief cook and bottle washer of your business, chances are, you’re the CMO (chief marketing officer) too. You are not alone. In fact, a small business survey by AWeber found that 88 percent of owners pull double duty as primary marketers. No surprise here, these owners have to be master multitaskers, for […]
