The Next Web presents an excellent article entitled “5 Content Distribution Channels You Might Be Overlooking.” As many small businesses embrace content marketing to educate, grow and engage prospects and customers, they soon realize that development is just the beginning of the process. Content distribution is necessary if the investment is to pay off. Of the five channels referenced in the article, here are three we particularly recommend for small businesses:
Company blogs are everywhere. It’s unlikely that your audience will be checking your blog each day for updates — as much as they might love your content, they don’t have the time.Email is an invaluable channel for reaching — and engaging these audiences 1:1. When you publish a blog post, send your audience a short and sweet notification. You can monitor peaks in unsubscribe rates to avoid spamming people.
There is no need to worry about visuals or an over-the-top newsletter. Just prioritize the basics in the form of 1) your great content and 2) a link back to the entire article on your block.
Content syndication
Is your blog audience relatively small? As a new content marketer, you may feel overwhelmed by the challenge of building a reader-base from the ground up.One solution is to amplify the reach of your content by syndicating it with other blogs or media channels. Here are the steps that you need to take:
Step 1: Build relationships with relevant blogs, brands, or publishers
Step 2: Pitch content regularly
Step 3: Return the favor – exchange value for valueIt’s important not to syndicate just for the sake of getting your post out there, but target it to the audience that will benefit most from your content.
Good old fashioned networks
Don’t have a social media following? Don’t worry about it. It’s likely that you’re involved with organizations — alumni groups, business associations, or networking events — that are distribution hubs.Reach out to these connections and ask them to support your content via social media. Make sure to emphasize why this content would be valuable or inspirational to the group’s audience.
Content marketing is not for the faint of marketing hearts. It is not a “build it and they will come” type of strategy. It requires an ongoing investment and without distribution, content remains dormant on the hub (website). That is like the glass half-full, beached on an island and sticking Baby in the corner. No one puts Baby in the corner, so don’t do it to your content. Complete the process with viable distribution channels and have the time of your life!
Read the original article at The Next Web.
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[…] to basics and the unsung hero of digital marketing strategies: email. As described in an earlier LGK post, email is one of several content distribution channels often overlooked by small businesses. […]