Are you a deer in the headlights when an employee or colleague mentions content marketing? If it sounds overwhelming, it probably is, unless you have a plan. Start with this small business content marketing outline. Stick it on a corkboard, write it on the whiteboard, but most importantly, use the tips below to develop a […]
Cracking the Digital Marketing Code
You do not have to be a rocket scientist to crack the code of digital marketing, but you do need to know the basics to experience some measure of return. Hypnotized by the loudest bells, sharpest whistles, and brightest shiny objects? Snap out of it. Revisit your digital marketing mission, plan and evaluate content, and […]
The Language of Social – Words to Boost Your Content Shares
There are many steps along the content marketing journey. From concept to plan, followed by execution and post, all with hopes of driving engagement and content shares. In The Surprising Words That Get Content Shared on Social Media, Neil Patel of QuickSprout provides an infographic with timeless tips for desirable and undesirable word usage on […]
The Content Dilemma – Do Tweets Count?
We often talk about how your marketing plan must include a content marketing strategy. Though the content is king phrase has circulated for years, it has renewed significance with each new content distribution outlet and social media platform. So, what exactly is content? A Tweet, a blog post, a video on your TouTube channel? This […]