Although Bill Gates often gets credit for the phrase “content is king,” it was actually outlined in a book in 1974 and popularized by Sumner Redstone before Gates’ speech. Google also uses a version of the phrase, related to internet searches – more original content, better search results. From Magazine Editing and Production: Content is […]
Small Business Marketing: Content Power
Get your small business mojo in motion with content marketing, a strategic approach of creating and delivering consistent, valuable, and relevant information to customers and prospects. For those serious about marketing the business and brand, harnessing the power of a company’s content assets is an effective strategy to engage, connect, convert and retain. It is […]
PR Pitches: Self-destructing or Sparking Interest in Your Small Business Content?
Despite having skin in the game: a plan, strategy, tactics and budgetary allocation, many small businesses rely heavily on earned media – content that is shared by others, such as journalists, bloggers, and brand advocates. A new digital world order provides tools and platforms to disseminate a PR (public relations) pitch within seconds; however, some […]
Is Your Small Business Marketing Moonstruck?
As Loretta Castorini would say, Snap out of it! If you are throwing everything at the wall to see what sticks, relying solely on free methods and spare time, you are not marketing. Without a plan, budget and dedicated resources (labor and time), “Moonstruck” may better describe your marketing efforts than the title of an […]
