Think of remakes and reboots and you’re probably inclined to think movies. And why not, it’s the latest fad in Hollywood. But move over Tinseltown, the marketing industry has taken a page out of its own book to makeover itself. Earlier this month, Social Times, the online community for all things social media, hit the […]
Manage Your Content Hubs to Maximize Your Momentum
This week, maximize your marketing momentum with renewed focus on your website and blog, which play a vital role in the return on your marketing investment. While there is newly emerging debate on the “essential-ness” of a website for brands, we contend that for most small to medium-sized businesses, websites and blogs form the foundation […]
Content Marketing is Where it’s At
If Beck had two turntables and a microphone, we have three useful stats and a video to point you in the right direction of marketing effectiveness and efficiency. Building trust, generating leads, converting prospects are just three of many reasons why Stat #1: 91 percent of business-to-business marketers and 86 percent of business-to-consumer marketers use […]
Game Changer: Content Crowdsourcing
I have seen the future and it works. – Lincoln Steffens, Journalist (b.1866, d.1936) Content crowdsourcing is so much more than one of those “new, next, now” marketing buzz phrases. It is a pivotal game changer for brands, messaging and the bottom line. Named one of the top trends for 2013, content crowdsourcing is, in […]
