If Beck had two turntables and a microphone, we have three useful stats and a video to point you in the right direction of marketing effectiveness and efficiency.
Building trust, generating leads, converting prospects are just three of many reasons why Stat #1: 91 percent of business-to-business marketers and 86 percent of business-to-consumer marketers use content marketing (Source: Content Marketing Institute). While the strategy is not new – its roots can be traced way back to the 1800s – five years ago, the term, its practice and bottom line benefit changed the way businesses and consumers connect and engage. In fact, Stat #2: 70 percent of consumers say content marketing makes them feel closer to the sponsoring company (Source: Content Marketing Institute). The days of outbound tactics such as commercial advertisements are taking a back seat to inbound tactics that build meaningful prospect and client relationships, which favorably influence purchasing decisions. Which leads us to Stat #3 and a bonus: Content marketing costs 62 percent less than traditional marketing and generates three times as many leads (Source: Demand Metric).
We thought you’d enjoy this informative video on the power of content marketing from the Content Marketing Institute. We also thought you’d enjoy a little Beck too.
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