Get your small business mojo in motion with content marketing, a strategic approach of creating and delivering consistent, valuable, and relevant information to customers and prospects. For those serious about marketing the business and brand, harnessing the power of a company’s content assets is an effective strategy to engage, connect, convert and retain. It is […]
Marketing and its Hollywood Makeover
Think of remakes and reboots and you’re probably inclined to think movies. And why not, it’s the latest fad in Hollywood. But move over Tinseltown, the marketing industry has taken a page out of its own book to makeover itself. Earlier this month, Social Times, the online community for all things social media, hit the […]
Manage Your Content Hubs to Maximize Your Momentum
This week, maximize your marketing momentum with renewed focus on your website and blog, which play a vital role in the return on your marketing investment. While there is newly emerging debate on the “essential-ness” of a website for brands, we contend that for most small to medium-sized businesses, websites and blogs form the foundation […]
Content Marketing is Where it’s At
If Beck had two turntables and a microphone, we have three useful stats and a video to point you in the right direction of marketing effectiveness and efficiency. Building trust, generating leads, converting prospects are just three of many reasons why Stat #1: 91 percent of business-to-business marketers and 86 percent of business-to-consumer marketers use […]
