Every company – sole proprietorships, mom and pops, startups and corporate giants- has them: marketing assets. All content and related materials, from the obvious to the obscure, used to educate, inform or generate interest in the company are marketing assets. The Marketing Assets Toolkit is a complimentary guide to identify and evaluate the various components, their continuity and effectiveness. It will prove useful as a preliminary step in creating a set of guidelines and standards to promote and present the company to internal and external audiences.
So what are you waiting for? We have done the work of listing many assets and evaluation criteria to start your inventory process and maximize your marketing momentum. Select the image below for download instructions.