Big Data has become an obsession for businesses large and small. And why not? The technology, speed, volume and variety allow unprecedented and immediate access to customer insights and behaviors, allowing you to switch gears at the drop of a dime. But if you are making decisions based on data alone, you are in need […]
Small Business Primer for Success in the Era of Data Democracy
When it comes to data, many small businesses are like Dorothy in the Land of Oz, not exercising the power from within to discover or apply their power – invaluable internal insight. Many rely upon sophisticated software and robotic numerical conclusions to lead the business down a complicated, confusing and conflicted yellow brick road: analyses […]
Why a Small Business without a Marketing Budget is like a Kardashian with a Reality Show
It Makes No Sense! It Makes No Sense! It Makes No Sense! There, I said it and without a doubt, you know where this writer stands on the topic of the aforementioned reality television franchise. Notwithstanding the cheeky tease, the analogy is perfectly valid. It makes no sense for a small business: startup or established, […]
Design Points to Maximize Your Marketing Momentum
Many of us hear it repeatedly to think like a customer, client or user and to focus on experiences and personas to develop a strategy, content and messaging. Well, the same is true for design and we’d like to add a few bonus points to our quarterly focus on this topic. Kristen Ewald puts together […]