From pioneers and leaders to just plain “where-the-rubber-meets-the-road” type professionals, the LGK Hotlist of Influential Communicators pays homage to individuals who have had a profound impact upon the industry, our careers and the art and history of effective messaging. In our humble opinion, Judy McGrath is a true pioneer of reinvention, who not only revolutionized […]
100 Degrees of Admiration: Thank you Mal Johnson
From pioneers and leaders to just plain “where-the-rubber-meets-the-road” type professionals, the LGK Hotlist of Influential Communicators pays homage to individuals who have had a profound impact upon the industry, our careers and the art and history of effective messaging. For reasons intensely professional and deeply personal, many of us owe a huge debt of gratitude […]
Ripped from the Headlines: Bad PR Pitch
Not even stellar copywriting can mask a bad media pitch, especially if it involves ultimatums, threats and, in this case, euthanasia of animals. Courtesy of PR Newser, read about one such bad pitch here: http://www.mediabistro.com/prnewser/pr-fail-meet-our-worst-pitch-winner_b52148 Good copywriting is a given, but there are other components of an effective media pitch that are equally important. Preferably […]
