Some expenses are unavoidable for your business – utilities, supplies, equipment. Some expenses are avoidable and The Queen of Free is back with suggestions, this time in the areas of productivity and marketing. My favorite thing is free stuff. I’ll take anything. Cindy Margolis, Model Email Marketing Mail Chimp An overwhelming majority of online consumers […]
In with the Old and the New: the Best Small Business Marketing Tool for 2015
For small business marketers, there is no shortage of 2015 trends and forecasts, motivating many of us to rewrite our resolutions and re-evaluate new tools for the current year. The tools, especially those with the potential of increased productivity and enhanced lead generation, are tempting, tantalizing and well worth a review, trial and possible buy. […]
Small Business Primer for Success in the Era of Data Democracy
When it comes to data, many small businesses are like Dorothy in the Land of Oz, not exercising the power from within to discover or apply their power – invaluable internal insight. Many rely upon sophisticated software and robotic numerical conclusions to lead the business down a complicated, confusing and conflicted yellow brick road: analyses […]
3 Often Ignored Elements of a Simple Marketing Plan
A simple plan may not have been of any benefit to the sibling characters played by Billy Bob Thornton and Bill Paxton in the film of the same name, but if you are a small business owner, you can ill-afford to not have a marketing plan and at the very least, a realistic, simple one. […]
