Every company – sole proprietorships, mom and pops, startups and corporate giants- has them: marketing assets. All content and related materials, from the obvious to the obscure, used to educate, inform or generate interest in the company are marketing assets. The Marketing Assets Toolkit is a complimentary guide to identify and evaluate the various components, […]
Confessions of a Former Twirl Girl and 4 Lessons about Marketing
A Face in the Crowd is a 1957 film classic that strikes a chord with many in the entertainment, media and marketing professions. It is the story of a hobo who becomes a media icon with an inflated ego and a false sense of fame and power. It features an all-star cast, legendary director and […]
Classic Rules of Decisiveness – Leadership Secrets of Attila the Hun
There’s a saying that the more things change, the more they stay the same, which we will aptly apply with a marketer’s sensibility to the skill of decisiveness. Whatever your business focus and whether you spearhead the marketing effort for a company or client, the critical marketing decisions you make influence your ability to create, […]
LGK Tuesday Toolbox: Pocket
How many times have you stumbled upon an online article or post and wished you had saved it for later? With so many distractions, many of us actually spend more time retracing our virtual footprints in search of content we shoulda, coulda saved. Yours truly was among those who spent hours of lost productivity in […]
