In a marketer’s world, if necessity is the mother of invention, then clearly, technology is the mother of reinvention. That is the digital advantage of one of the most traditional tools and standard tactics of the PR trade, the press release. While many small businesses have been quick to sidestep or completely ignore its use, the power of the press release is undeniable. With a diversity of public relations apps and platforms, the press release is once again an effective tool to have in your arsenal. Here are a few stream picks shared by LGK and others on the power of the press release. The posts and stories behind them provide a convincing case to make press releases a part of your strategy to maximize your marketing momentum.
Why Press Releases Are Still a Viable PR Techniqiue https://t.co/WQaKXRv1kC
— LGK Marketing CC (@LGKMarketing) November 21, 2016
Why Press Releases Are Still a Viable PR Techniqiue
We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.
business2community.com
Get our guide to making the most of your #PressReleases today: https://t.co/FfLnuR7468 pic.twitter.com/A3gf8DlOZg
— PRWeb (@prweb) November 23, 2016
4 Essential Elements of a Standout Press Release | Cision
Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. But are your press releases driving leads or falling flat? As we explore in the 3 Stages of Expanding Your Content’s Reach, if you don’t deliver your news in a compelling way, you’ll fail to gain your audience’s attention.
8 Ways to Make Your Press Release More Effective | Cision
According to a survey of the releases distributed by (a certain PR firm) on one day: 78 percent of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78 percent broke down into 34 percent on a simple black letterhead, 16 percent on a one-color letterhead, and 28 percent on a letterhead with two or more colors.
5 Mistakes Newbies Make With Their Press Releases | Cision
If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There are several fatal mistakes newbies make that can cause you to wonder why anyone recommended you publish press releases in the first place. Not to worry; they’re all 100 percent remediable with the solutions I provide below.
#Pressreleases are the backbone of online #newsrooms.Use #social to drive traffic back to your owned #media. — @IbreyWoodall #BWchat
— Business Wire (@BusinessWire) November 16, 2016
Why Settle for Something That’s Just OK? – Various Formats of #PressReleases https://t.co/PQ8YmeCQ2q #mediarelations #PR
— Lukasz Majewski (@MajewskiLukasz) November 15, 2016
Various Formats of Press Releases
When it comes to a press release, it’s the same as with great food or an amazing gift – even if it’s outstanding but given in lousy packaging, it loses its value. In the end, most of us are stimulated visually, and that’s why the first impression really counts.
In the age of cluttered inboxes and instant gratification #social platforms,
do #PressReleases still work? https://t.co/Ob0H02Px7V— estuary PR (@estuaryPR) November 14, 2016
The 10 Things You Must Do When Distributing Your Press Release
Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product launches without distributing at least one press release, if not several. But in the age of cluttered inboxes and instant gratification social platforms, do they still work?
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Have you exercised the power of the press release as part of your public relations strategy? Feel free to share your experiences and suggestions in the comments section of this post.
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