In a marketer’s world, if necessity is the mother of invention, then clearly, technology is the mother of reinvention. That is the digital advantage of one of the most traditional tools and standard tactics of the PR trade, the press release. While many small businesses have been quick to sidestep or completely ignore its use, […]
Spend Your Marketing Time Wisely
Most small business owners know the importance of a marketing plan and budget. However simple or comprehensive the plan is; however shoestring or well oiled the budget is, time is a precious resource often overlooked. It makes a difference in the ability to implement a strategy, execute tactics, and evaluate results. Time, it leaves many […]
Marketing Audio Memo with Susan Baroncini-Moe, Strategist and Author
As you settle in for the week, spend a few moments with your favorite Morning Joe and this take on the debate of accomplishing tasks versus achieving results with Susan Baroncini-Moe, marketing and business strategist and author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own […]