Like many social media users, we were intrigued by DT’s fight with the Pope, Kanye West’s meltdown and the warm and fuzzy images accompanying the hashtag, #ObamaAndKids. None-the-less, among the clutter of politics and pop culture, we shared many social posts to maximize your marketing and small business momentum. Here are a few of our stream picks, from mobile to Kanye, from the week that was February 15 through 20.
https://twitter.com/LGKMarketing/status/700761956744044544%20
Why this matters: According to the author Shani Rosenfelder, a senior marketing manager at AppsFlyer:
Mobile video is booming because it works. In fact, Millennial Media found that mobile video ads were five times more engaging than traditional standard banners. What this means is that every mobile marketer should at least explore video advertising.
Why this matters: If you endeavor to gain your target market’s loyalty, study brands that do it well. The 2016 list from BrandSpark International took a look at consumer packaged goods in more than 100 categories and surveyed more than 40,000 shoppers.
Why this matters: Simply and eloquently put by the author, Bernadette Jiwa:
It’s a lot smarter to make something people want, than it is to rely on tactics that will make them want something you made.
https://twitter.com/LGKMarketing/status/699342587828826112%20
Why this matters: The rules of public and media relations have changed. The article provides excellent best practices and tips.
Why this matters: Because newsjacking, in a thoughtful and strategic way, is an option.
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What were some of your favorite posts from last week? What marketing lessons can we learn? Feel free add to the list in the comments section of this post.
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Photo credit: Frau Hölle / Foter / CC BY-SA