Like many social media users, we were intrigued by reactions to Chris Rock hosting the 2016 Academy Awards ceremony, as well as, the strange object on Ted Cruz’s lip during the 11th Republican debate. Entertainment and political posts aside, we shared and bookmarked a few to maximize your marketing and small business momentum. Three in particular, on the topics of emotions, emojis, and role models, reflect currencies of engagement and how you connect with prospects and customers. Here are our stream picks from the week that was February 29 through March 5, 2016, and why they matter.
Your digital PR needs to account for emotions https://t.co/SfiRFSLci8
Posted by LGK Marketing Communications Collective on Thursday, March 3, 2016
Why this matters: In writing the post for biznology.com, author Mike Moran, explains why user-generated video content is the new media. Engagement cannot be faked or staged.
What this means is that we are living in a period where this new media of candid video is reaching emotions that the old media did not arouse. …All of this raises the stakes on how people are persuaded. If we fail to recognize how bad behavior is being recorded in more and more emotion-inducing ways, and we continue to do written press releases and staged news conferences to explain it away, we will lose the ability to persuade.
Why this matters: Emojis are the new language of social marketing; however, using digital icons to communicate visually emotions, ideas and reactions will be of little benefit if you do not know your target audience. Engagement is not only personal but also, politically correct.
Girls around the world send more than 1 billion emojis a day, but if they’re not into wearing pink or dancing in bunny ears or walking down the aisle, they’re out of luck on ways to represent themselves. …So says research from Procter & Gamble’s Always brand, which launches a new video this week that draws attention to the gaping gender-based holes in the emoji world and aims to plug them with new girl-power symbols. …”There’s no girl-professional emojis, unless you call being a bride a profession,” notes one girl in the commercials. …”You’ve got boys biking, playing basketball…none of the girls are doing this,” says another with a frown. …”What’s the deal in that? Why not girls?” asks one baffled girl, staring critically at her phone.
Why this matters: Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. [Source: Forbes.com] Engagement is a marketing strategy that resonates with this segment.
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What were some of your favorite posts from last week? Feel free add to the list in the comments section of this post.
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Photo credit: Frau Hölle / Foter / CC BY-SA