Periodically, if you find yourself in the throes of a creative slump, looking for budget-friendly marketing ideas, Alyssa Gregory provides excellent advice and more importantly, over 100 small business marketing activities to promote your product, service or brand. As you ponder the sea of possibilities presented in this and Alyssa’s original post, remember the devil is in the detail. Bootstrap the marketing basics and customize ideas that fit your business strategy, target audiences and budgetary allocation. Here are a few worthy ideas to maximize your momentum:
- Update or create a marketing plan for your business.
- Create a digital version of your brochure for your website.
- Explore a website redesign.
- Write an elevator pitch.
- Introduce yourself to other local business owners.
- Plan a local business workshop.
- Send past customers free samples and other incentives to regain their business.
- Get started with social media for business.
- List your business on Google Places.
- Write blog posts on a regular basis.
- Comment on a blog post.
- Record a video blog post.
- Check your online directory listings and get listed in desirable directories.
- Set up Google Analytics on your website and blog.
- Review and measure your Google Analytics statistics.
- Create an email opt-in on your website or blog.
- Send regular emails to your list.
- Add audio, video and social sharing functionality to your emails.
- Start a contest.
- Create a coupon.
- Start a client appreciation program.
- Send out a customer satisfaction survey.
- Ask for referrals.
- Cross-promote your products and services with other local businesses.
- Plan your next holiday promotion.
- Write a press release.
Read the original article with the entire list of 101 ideas at About.com.
Have you tried any of the aforementioned ideas? Feel free to share which worked and which didn’t in the comments section of this post.
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