Marketing consistency and continuity are two principles that businesses and brands (large or small, startup or established, for-profit or nonprofit) undervalue. Many assume that a single campaign, project, or initiative operates in a vacuum. That’s missing the big picture, walking a hapless path of the journey. Marketing is a process, guided by a plan, budget, […]
Small Business Basics for Owned, Earned and Paid Media
If the marketing strategies of owned, earned and paid media have you spinning in circles, think of it this way: who controls your content, who shares your content and how much are you willing to pay (e.g., advertising, sponsorship, etc.) to leverage your content to reach target customers and clients? These strategies are not mutually […]
Small Business Marketing Ideas to Maximize Your Momentum
Periodically, if you find yourself in the throes of a creative slump, looking for budget-friendly marketing ideas, Alyssa Gregory provides excellent advice and more importantly, over 100 small business marketing activities to promote your product, service or brand. As you ponder the sea of possibilities presented in this and Alyssa’s original post, remember the devil […]
Manage Your Content Hubs to Maximize Your Momentum
This week, maximize your marketing momentum with renewed focus on your website and blog, which play a vital role in the return on your marketing investment. While there is newly emerging debate on the “essential-ness” of a website for brands, we contend that for most small to medium-sized businesses, websites and blogs form the foundation […]