Do you have a dedicated marketing budget? Perhaps it is rolled into something else like sales, advertising or promotion. Or maybe you’re a small business and you are scrambling, scraping and pinching here and there or pulling dollars from your “other” line item, which was supposed to be for unseen items and emergencies. Whatever your […]
Not Sales, Not Other: Make Your Marketing a Line-Item Budget Priority
Let’s face it – budgets are not fun or exciting. And if we’re going to be honest, many small businesses might look at this exercise as a dreaded annual task. To simplify the process each year, it’s easy to just make a tweak here or there from the prior year’s figures or a percentage point […]
Why a Small Business without a Marketing Budget is like a Kardashian with a Reality Show
It Makes No Sense! It Makes No Sense! It Makes No Sense! There, I said it and without a doubt, you know where this writer stands on the topic of the aforementioned reality television franchise. Notwithstanding the cheeky tease, the analogy is perfectly valid. It makes no sense for a small business: startup or established, […]
Small Business Marketing Ideas to Maximize Your Momentum
Periodically, if you find yourself in the throes of a creative slump, looking for budget-friendly marketing ideas, Alyssa Gregory provides excellent advice and more importantly, over 100 small business marketing activities to promote your product, service or brand. As you ponder the sea of possibilities presented in this and Alyssa’s original post, remember the devil […]
