Small businesses committed to marketing should get serious about social. What sets the tactic apart is an impressive real-time ability to engage prospects, customers/clients, influencers and advocates. Social media is pull marketing on steroids.
Like every component of a small business digital marketing strategy, social media requires focus, budgets, labor, time and an understanding of the target market. In a survey of 350 small businesses, Clutch Co., a national DC-based research firm, took the pulse of how small businesses currently use social media. The following stats and expert insight should prove helpful in evaluating social’s benefits and opportunities, as well as, in developing a strategy that works for your business, target audience and bottom line.
Read the original article at Clutch.Co.
Is your business committed to social? Feel free to share your thoughts in the comments section of this post.
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