I went deep stat diving today in preparation for this post on small business social media efficiency and productivity. Here’s one that will motivate you to get serious about social:
Seven out of ten consumers are more likely to use a local business if it has information available on a social media site.
Source: comScore Networks/TMP Directional Marketing
And here are two that will make you sigh, especially if you’re the chief cook, bottle washer and marketing czar of your small business:
You’re likely to spend six hours a week on social media marketing and 3.6 hours a day on social media sites.
Sources: VerticalResponse and QuickSprout
If you have a need for speed in executing your small business social media objectives, the following resources can rev up your marketing engine.
Start with a plan. Grab a free downloadable sample social media tactical plan from Marketo, a digital marketing software and solutions company. It will help you decide:
- Key objectives and action items for your blog, social networks, videos, photos, and presentations
- The number of hours your company will choose to devote to each facet of social marketing
- How your goals might differ on networks like Facebook, LinkedIn, Twitter, Google+, Pinterest, and more
- Testable metrics for your social campaigns
Hootsuite, a social media management system, offers six terrific social media templates to save literally hours of work. They include:
- Social Media Strategy Template
- Social Media Audit Template
- Editorial Calendar Template
- Social Media Content Calendar
- Bulk Upload Template
- Social Profile Image Size Guide
In full disclosure, LGK is a Hootsuite client.
Here’s a daily/weekly/monthly/quarterly social media checklist courtesy of SocialTimes by way of Sprout Social.
Lastly, courtesy of Neil Patel at QuickSprout, the infographic below is a useful resource for anyone who wants to drive traffic and engagement in a more efficient and productive manner.
For more guidance, read our earlier post, 10 Really Good Tips for Small Business Social Media Marketing.
Do you have a formula for social media efficiency and productivity? Feel free to share your thoughts, tips and tricks in the comments section of this post.
GB O’Brien
LGK Principal
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