As you settle in for the week ahead, spend a few moments with your favorite Morning Joe and LGK’s contributing marketing strategist, Nancy L. Hohns, as she explains the underlying dynamics every executive should understand to reconnect with consumers in an era of digital change and real time engagement. Jump-start your week and maximize your […]
Behind the Screen: Podcast Pitfalls – Promotion
Every day, millions of newly minted producers and hosts join the ranks of Internet broadcasters, many without formal training. Here at LGK, we’ve heard more than many, worked with a few and unleashed our more than 30-year award-winning background in broadcast production to help you present podcast and online radio programming like a pro to […]
Ripped from the Headlines: Lessons from #Owlcatraz
If there were awards for really bad public relations like there are for really bad films, Florida Atlantic University (FAU) would be a candidate, contender and probably clear cut winner, most notably for its handling of an agreement to accept a contentious corporate donation. The deal has since been shelved, but FAU will long be […]
Ripped from the Headlines: Shilling for Drilling
While we like the headline, the real story rises above the surface of the hydraulic fracturing “fracking” controversy and the takeaways have everything to do with corporate integrity, reputation, social responsibility, the public trust and full disclosure. To recap, a New York newspaper featured an article by former Pennsylvania Governor Ed Rendell, which touted the […]