Many of us hear it repeatedly to think like a customer, client or user and to focus on experiences and personas to develop a strategy, content and messaging. Well, the same is true for design and we’d like to add a few bonus points to our quarterly focus on this topic. Kristen Ewald puts together […]
Spice Up Your Marketing Mojo: 4 Success Factors of Professional Design
Two years ago, a survey of more than 1,500 small-business owners, startups and entrepreneurs revealed that small businesses expect professional design to become increasingly important to their success in the years ahead. In a related article featured in the American Express online site Open Forum, Matt Mickiewicz, co-founder of 99designs, the company that conducted the […]
Ripped from the Headlines: What Small Businesses Can Learn about Newsjacking from a Bad PR Pitch
It’s New York Fashion Week. Designers, big and small, push the envelope beyond the runway for industry, online and consumer attention. So what could be wrong with a public relations pitch that newsjacks another high-profile event, resulting in worldwide headlines and hashtags? Plenty! It was a gaffe case studies are made of – one that […]
Marketing Momentum Monday: Rate the Elevator Pitch – GTIO
Settle in for the week ahead, rev up your marketing engine and maximize your marketing momentum with a quick review of the elevator pitch. An elevator pitch is an essential weapon for every company. For those who think it is merely for startups and those seeking investors, think again. You’ll find that having and delivering […]
