If all publicity is good publicity, then Justin Bieber wins the award for this week. Congrats to his publicist on a job well done.
His Comedy Central roast and subsequent interviews surrounding it, have garnered the sort of media frenzy usually reserved for the Kardashians’ adventures. After all, this is not about a new album release – remember he’s a singer. He’s in the news for a non-achievement activity of having various friends and celebrities trash talk about his lifetime feats – an event typically reserved for more seasoned professionals or for milestone occasions such as a 50th birthday or anniversary of notable distinction.
As an example of the extreme press, the USA Today featured the following four articles in one issue:
- Justin Bieber roast tonight on Comedy Central (as the #1 story of the their top five stories of the day section)
- Bieber exclusive: my life is not easy (as one of the featured stories in their top stories section)
- The best moments from the Justin Bieber roast (as one of the featured stories in the life section)
- Justin Bieber roast on Comedy Central (as one of the listings in the what to watch on TV tonight section)
His publicist has done a great job to keep him in the spotlight and help him remain relevant despite his failure to produce an album in years and his overwhelming success with bad boy behavior, such as:
- Visiting the Anne Frank house and signing the guestbook, hoping she would have been a Belieber
- Touring Disneyworld in a wheelchair so he could cut lines
- Urinating in a bucket at a restaurant
- Stealing the cell phone of a person he suspected took a picture
- Getting in fights with paparazzi about pictures
- Getting in a fight with Orlando Bloom
- Getting in a fight with a person whose van he hit
- Driving recklessly, partying like a wild child, posting his rear end on Instagram, getting arrested multiple times, etc.
So, we have no advice for Bieber’s publicist. Keep up the good work.
But, we do have some thoughts for his manager. It’s time for your client to return to his strength – music. Have him get back in the studio and prove he still has talent. Then, have him issue an apology not via Rolling Stone magazine or YouTube. Have him apologize via his actions and a sincere show of maturity. Only then will people forgive him and perhaps chalk up his behavior as a lost child star who has now found his way.
If you watched the roast, please give us your review.
Leisa Chester Weir
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