Some expenses are unavoidable for your business – utilities, supplies, equipment. Some expenses are avoidable and The Queen of Free is back with suggestions, this time in the areas of productivity and marketing. My favorite thing is free stuff. I’ll take anything. Cindy Margolis, Model Email Marketing Mail Chimp An overwhelming majority of online consumers […]
Cause Marketing Gone Wrong
Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
Hacker Attacks: Offensive Strategies and Defensive Guides to Protect Your Small Business
The recent Sony hacking incident has many of us worried about our own computer vulnerabilities. This whole episode started as a ransomware attack and when they wouldn’t pay up, the criminals unleashed their fury, not by deleting all of their computer files as is the common assault, but by publishing embarrassing information and threatening harm […]
Mobile Marketing: Merriam-Webster's New 2015 Entry?
As evidenced by dictionary word additions like man cave in 2012, selfie in 2013 and big data in 2014, Merriam-Webster has to change with the times to remain relevant. Their new entry for 2015 might just be mobile marketing. Note these statistics: Mobile devices now make up 60% of internet usage – more than PCs. (Source: […]
