If there were awards for really bad public relations like there are for really bad films, Florida Atlantic University (FAU) would be a candidate, contender and probably clear cut winner, most notably for its handling of an agreement to accept a contentious corporate donation. The deal has since been shelved, but FAU will long be […]
Old School Still Works Best in This Scenario
Here are a few highlights from an insightful article on business planning written by Rhonda Abrams in USA Today. Before you start a business or change an existing business model, learn why the old school business plan is a critical and necessary step. Business plans get a bad rap, so think of it as business […]
Ripped from the Headlines: Shilling for Drilling
While we like the headline, the real story rises above the surface of the hydraulic fracturing “fracking” controversy and the takeaways have everything to do with corporate integrity, reputation, social responsibility, the public trust and full disclosure. To recap, a New York newspaper featured an article by former Pennsylvania Governor Ed Rendell, which touted the […]
Why Breast Cancer Awareness Matters 2 Me
The NBACA Phila. Convention Committee This month as we focus attention on breast cancer awareness, I think of one of my very first assistants and dear friend, who rose through the WTXF-TV/Fox 29 ranks to make her own stellar mark in the Philadelphia broadcast community at KYW-TV/CBS 3. She was always there, professionally and personally. […]