It’s not a stretch to say that many small businesses outsource their essential functions to third parties. In fact, an article on bestthenews.com proclaimed outsourcing the biggest growth hack of 2016. Examples of outsourced services include accounting, human resources, information technology, and of course, marketing. More than ten years ago, the Harvard Business Review reported […]
In this edition of How’d They Do That, we examine a guerrilla marketing program from the cultural community. Guerrilla marketing is a cost-effective strategy to get attention and drive word-of-mouth engagement. In an AllBusiness.com collection of profiles on successful guerrilla marketing programs, you’ll find inspiration from the Chicago Museum and Science. Artifacts and experiments aside, […]
In this edition of How’d They Do That, a nonprofit’s award for public relations branding holds a far more important lesson in issues management. For many reasons, both personal and professional, I was intrigued by the PR News’ 2015 Elite Award for Branding winner, Pac West Communications on behalf of its nonprofit client, Coloradans For […]
The takeaways from the 2016 race to the White House are abundant. Each campaign holds a lesson or two or three for marketers and small businesses alike (see our previous posts on presidential candidates’ logos and speaking off-the-cuff). The latest, courtesy of former Rhode Island Governor Lincoln Chafee’s performance during the first Democratic debate, reveals […]
