Dan Newman provides excellent tips in 6 Steps to Sell with Content Outside of Social Media. They are particularly useful for scores of small businesses overwhelmed, overworked and overpowered by the day-to-day requirements of social. Given there are very compelling reasons why every business and brand needs to be social, there’s also a great need […]
3 Often Ignored Elements of a Simple Marketing Plan
A simple plan may not have been of any benefit to the sibling characters played by Billy Bob Thornton and Bill Paxton in the film of the same name, but if you are a small business owner, you can ill-afford to not have a marketing plan and at the very least, a realistic, simple one. […]
Is Your Content Marketing Stuck in the Corner? Let That Baby Out!
The Next Web presents an excellent article entitled “5 Content Distribution Channels You Might Be Overlooking.” As many small businesses embrace content marketing to educate, grow and engage prospects and customers, they soon realize that development is just the beginning of the process. Content distribution is necessary if the investment is to pay off. Of […]
Get the Marketing Budget Priorities in Order
We’re pulling inspiration from the silver screen to set the tone for this post. The Greek American actor John Aniston hit the target mark with this piece of advice: This is a business. Be smart. Choose Wisely. We assume Aniston had film choices and box office potential in mind, but for those in marketing, this […]
