Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
Crisis Management, NFL Style
The NFL has been on the wrong side of the public relations game for so many highly charged incidents and it has kept them in the spotlight for all the wrong reasons. Here are a few examples: Ludicrous denials about the frequency and effects of concussions. Concussions is one of these pack journalism issues, frankly… […]
The Washington NFL Team: When It’s Time to Say Goodbye to a Powerful Brand
Opinion and Commentary The Washington NFL team has all the makings of a powerful brand and it shows with these results: Great name recognition Long and colorful history Easily identifiable logo Record-setting sales and merchandising Large, wealthy fan base Loyalty and emotional attachment from customers Constant reinvention to stay relevant It remains at the top […]
