Small businesses committed to marketing should get serious about social. What sets the tactic apart is an impressive real-time ability to engage prospects, customers/clients, influencers and advocates. Social media is pull marketing on steroids. Like every component of a small business digital marketing strategy, social media requires focus, budgets, labor, time and an understanding of […]
Disclosure Matters for Small Businesses and Organizations
Digital marketing is a big pond, and it does not matter if you are a catfish or a guppy, compliance with endorsement and disclosure policies apply to all and across all platforms. You are legally required to mention if you have a relationship that influences an opinion you share on any medium. Disclosure matters and […]
Digital Marketing Buzzword Breakdown: IoT
You may hate buzzwords, but if you don’t know them, you may very well find your small business SOL (sadly outta luck). You’ll find them at every turn in planning, executing and evaluating strategies and tactics to grow the bottom line. In full disclosure, I am not a big fan of buzzwords. However, knowing the […]
Digital Marketing Basics for Small Business Owners and Marketers
Overwhelmed and confused about your digital marketing strategy? Not sure of what to do or how to maximize your time and budget? In the Online Marketing Institute’s Small Business & Start Up Digital Learning Fast Track Series, Susan Baroncini-Moe, an industry leader, dispels a few myths and points you in the right direction to focus […]
