St. Mary’s Medical Center with more than 2,000 employees, located in Palm Beach County, FL and owned by the corporate giant Tenet Healthcare, hardly qualifies as a small business. However, a recent public relations disaster resulting in the closure of its pediatric heart program and the resignation of the facility’s chief executive officer, presents significant […]
Stream Picks: SeaWorld and More
From a week showered with trending events, people, places and hashtags (check out Topsy and Google Trends Top Charts), we selected three posts shared on the LGK social media streams. They may provide you with additional insight to maximize your marketing and small business momentum. No question, our favorite was this post: It’s not looking […]
Reputation Management Mad Men Style
If you are a small business marketer who thinks big, you might have been captivated by all 98 episodes of Mad Men, the popular television series that recently ended its seven-season run. And why not? The series was as much about the rich characters and masterfully written plot lines as it was about marketing the […]
What Your Small Business Can Learn from a Big PR Crisis
In this installment of How’d They Do That, we visit the South Side of Chicago to learn how a small educational institution managed a big dose of bad press. It is a case of crisis management and reputation repair at its best, particularly for small businesses and organizations. Last fall, Shimer College, a liberal arts […]