Who says you cannot learn a lesson from an icon, one many consider the great success story of American commerce? From a week of trending (and non-trending) events, people, places and hash tags (check out Hootsuite’s Top USA Twitter Trends of the Week, Vol. 89), we selected a post on Sears, the once dominant iconic […]
Ripped from the Headlines: Shilling for Drilling Update
A few months ago, we delivered a commentary on transparency in the hydraulic fracturing, “fracking,” controversy. We came down hard on Ed Rendell, the former governor of Pennsylvania, and his undisclosed role shilling for an energy company with hydrofracking/natural gas interests and the public’s right to know the truths, untruths, paid content and paid consultants. […]
Marketing Momentum Monday: Say You're Sorry!
“Love means never having to say you’re sorry” worked for Ali and Ryan in the movie Love Story, but you can bet in business or a public relations crisis, saying sorry is the best course of action to stop the bleeding, minimize the damage and regain some traction. If, by chance, you’ve been oblivious to […]
Ripped from the Headlines: Lessons from Owlcatraz Update
Recently we ripped from the headlines the story of Florida Atlantic University’s (FAU) public relations disaster dubbed “Owlcatraz.” Read the post here. Last week, as reported by several news outlets, including the Miami Herald, university president Mary Jane Saunders submitted her resignation citing bad press. In light of FAU’s trail of PR fails, we just […]
