More than ever, consumers want the companies they patronize and the places they shop to have similar charitable or social responsibility goals or at least not have opposite outlooks. Consumers show by their spending who they will support or ignore. Does your company support Planned Parenthood? Stock Ivanka Trump items? Donate proceeds to climate change […]
Cause Marketing Gone Wrong
Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
It’s Not Easy to be Green – Cause Marketing Tips for Small Businesses
It’s not easy to be green, or, for that matter, pink, purple, blue or red. These colors represent leading causes consumers care about: the environment, breast cancer, domestic violence, diabetes and heart disease; causes marketed by for-profit and nonprofit organizations alike. Hence, the term Cause Marketing, aligning business and nonprofit efforts for mutual benefit. Cause […]
