Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
Makeover Your Small Business Image on a Shoestring Budget
Many small businesses stand accused of giving their image the short shrift. Are you one of them? The lack or absence of continuity in appearance and messaging influence how prospects and clients perceive the business, its products or services. Make a note to self: You do not have to be or have the budget of […]
3 Often Ignored Elements of a Simple Marketing Plan
A simple plan may not have been of any benefit to the sibling characters played by Billy Bob Thornton and Bill Paxton in the film of the same name, but if you are a small business owner, you can ill-afford to not have a marketing plan and at the very least, a realistic, simple one. […]
Fast Food Workers in Competition for the Most Outrageous Videos
Fast Food Workers in Competition for Most Outrageous Videos
Are your employees committed to your brand? If not, be prepared for viral videos gone wild.