Minimize the Clutter!
On a recent visit to the home page of a national physician’s web site, I was bombarded by tile ads, banners and crawls….OH MY! In an instant the physician’s credibility in groundbreaking therapies and techniques was awash in a sea of utter clutter.So here’s the bottom line and stark reality. You can’t stuff 100 pounds in a five pound bag; one size does not fit all and Dorothy did not make it all the way back to Kansas by three clicks of her red ruby heels. Marketing multi-tasking does not mean that you throw it all against the wall to see what sticks.
We’re in the midst of an exciting era with infinite possibilities to build and reach communities of loyal consumers, customers and clients. As you pave your path through the “Age of Engage,” a term so aptly coined by a respected colleague, remember to choose your tasks and targets wisely; be deliberate, strategic and straightforward.
This month, today and everyday, make a concerted effort to minimize the clutter. – gbo
This month, today and everyday, make a concerted effort to minimize the clutter. – gbo