In this installment of How’d They Do That, we visit the South Side of Chicago to learn how a small educational institution managed a big dose of bad press. It is a case of crisis management and reputation repair at its best, particularly for small businesses and organizations. Last fall, Shimer College, a liberal arts […]
When PR and Legal Teams Are Out of Sync
Public relations concerns the court of public opinion and often that opinion is shaped by news media, social media and just general water cooler and kitchen table conversations. So, it’s important in the PR world to be pro-active and have a strategy for the everyday as well as the unforeseen and even the crisis situations. […]
Cause Marketing Gone Wrong
Cause marketing has come a long way and some would say, not for the better. The strategy should be a win-win for both a brand and a charity, delivering tangible benefit to everyone’s bottom line. As a former television executive, who developed cause marketing initiatives for stations owned by one of the world’s largest entertainment […]
Super Bowl 2015 Ads – Part 2: Gut vs. Research
As a follow-up to a previous post about the Doritos Crash the Super Bowl Ad contest, the two winning commercials were When Pigs Fly and Middle Seat. Adweek’s instant review of the spots yielded 59 viewer favorites and an Adweek thumbs down for the former and 204 viewer favorites and an Adweek thumbs up for the […]