I went deep stat diving today in preparation for this post on small business social media efficiency and productivity. Here’s one that will motivate you to get serious about social: Seven out of ten consumers are more likely to use a local business if it has information available on a social media site. Source: comScore […]
Oh Baby, Hot Tips and Sizzling Inspiration for Summer Email Marketing
Much like the handsome gentleman in the photo above, I am a multitasker. So, while working on a June-themed small business client eNewsletter last week, I made a couple of notes and tapped into a few resources for this post on summer email marketing. Themed email marketing is a no-brainer, but effective themed email marketing […]
Media Lists for Small Businesses – PR Friend or PR Foe?
I am moved to write this post after reading a commentary by Bob Garfield, editor-at-large of MediaPost, a respected online publication for marketing and advertising. In P.R. Wild Pitches, Spring Edition, Garfield puts a few folks on blast for their flawed public relations strategies. The outing of these professionals aside, his article shines attention on […]
SEO Time Management: Got an Hour?
In the time it takes you to do these things at the office you could have already facilitated the set-up for HitTail: Check your daily email and voicemail messages Perform weekly website updates Attend the weekly staff meeting Prepare social media posts Eat lunch and socialize at the water cooler So, what is HitTail? We […]